Radiant Care Limited, one of the country’s leading consumer goods manufacturers, recently participated in a successful 4-day product exhibition and sales fair held at Grameenphone’s corporate office (GP House). During the event, which took place in July 2025, the company directly showcased and sold all of its products to Grameenphone employees at attractive prices.

One of the main attractions of the event was a special selfie campaign for Grace sanitary napkins, which included a free product distribution to encourage female employees.

Grameenphone employees showed particular interest in the Comely brand of handmade soaps and shower gels. Additionally, the best-selling products at the event included Raxoll antibacterial soap and handwash, Kinder diapers, and Redy and Ujjal detergents.

Besides sales, a key objective of this event was to increase brand and product awareness. Through the showcase, Grameenphone employees had the opportunity to learn in detail about Radiant Care’s extensive product range—including personal care, baby care, and home care—which played a crucial role in enhancing brand recognition.

This successful initiative to reach consumers directly has further strengthened the relationship between the brand and its customers.